![]() ![]() Miller Lite, the original great-tasting light pilsner beer, (, /MillerLite, on Twitter, /MillerLite) was introduced nationally in 1975 and is among the top-five selling beers in the United States. Miller when he purchased the Plank Road Brewery in Milwaukee, a city he chose as the best place for a brewery given its access to great water. Miller Brewing Company was founded in 1855 by Frederick J. Begins 2/7/21 and ends at 9:30 PM CT 2/7/21 or after all 5000 prizes have been awarded. For more information, visit and follow on Instagram, Twitter and Facebook. Miller Lite will reward drinkers who complete the lengthy URL by awarding $8 via Venmo only on Sunday, February 7. In the coming weeks, consumers will experience the calorie burning URL across social, in print advertising, on major podcasts, and more. Louis Post-Dispatch, Miller Lite and Michelob Ultra's respective hometown newspapers. It kicked off its campaign this morning with a full-page ad in the New York Times, as well as the Milwaukee Journal-Sentinel and St. Instead, Miller Lite will only release the URL in the media as an image. Miller Lite is adamant that consumers type in the URL to burn that single calorie difference, so in an unconventional marketing move led by DDB Chicago and San Francisco, the brand has opted to make it near-impossible to copy and paste. And while yes, some others may have one less calorie, we know that everyone finds joy in something that tastes great." "Through the years there have been many followers. "For decades, Miller Lite has been known as the original great tasting and less filling beer," said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. With its success came followers, including Michelob Ultra who boasts itself for having one calorie less than Miller Lite and has positioned itself as an option for athletes and gym-goers. ![]() Miller Lite was the first light beer to hit shelves back in 1975 and for decades has given beer drinkers great taste they can depend on for only 96 calories. ![]()
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